Sonic Branding Is The Next Marketing Disruptor
The Science Of Sound
Understanding how the brain processes sound is essential to sonic branding.
It stimulates an emotional response, and has the ability to become rooted in the belief system.
A study by the research company Sentient Decision Science found that sound can influence a person’s desire to engage or avoid a brand by 86%.
Studies also show that during an ads “call to action” audio branding elicits 18% higher positive emotional response than visual only branding.
One of the most effective ways a brand can express its true self is through its distinct sound and music.
Ads featuring sonic branding also perform 8.5 x better for overall attention, vs those that don’t.
The world’s most iconic and memorable brands live in our heads
because they know how sound connects on a subconscious emotional level.
Appealing to the heart is essential for growing brand equity.
In a highly crowded information environment, sonic branding can lift awareness and memorability
as well as arouse emotions that prompt positive associations with your brand.
Examples of our Sonic Branding
Sound Builds Emotional Connections
Music is considered one of the most important executional cues in advertising.
When used correctly, music can positively influence consumers’ mood, memory, purchase intentions and attitude towards brands.
Sonic Branding enables brands to form immersive and memorable connections across all touchpoints, increasing brand awareness and loyalty.
Let us help you develop your brand’s sonic identity